Marketing Automation Specialist

Do you dream of a global work horizon where you can be part of setting the agenda?
At Chr. Hansen, we work to improve food and health, and our natural ingredients are consumed by more than 1 billion people every day. As a global market leader in bioscience, we have the opportunity to address important global challenges such as food waste, healthy living, sustainable agriculture - and we need the brightest and most passionate people on board to succeed. Want to join us?

A career with Chr. Hansen 
Joining Chr. Hansen is your opportunity to make a meaningful difference while unfolding your career in a truly global setting. Our founder, Christian D. A. Hansen, was an entrepreneur and that mentality is still very present and valued today as we look for new talent to strengthen our team.

We believe that engagement matters. Every one of our 32 global offices offer an agile organization  proud to promote an inspiring work environment and a collaborative culture with the passion to make a difference.

About the position / Who are we looking for
Supporting our business and customer experience through digital platforms is a strategic priority for Chr. Hansen, and we are now looking for a talent that will drive our global marketing automation program. You will become a focal point for business success at the intersections of sales, marketing, and IT. 

Your area of responsibility and tasks

• Drive the development and optimization of automation workflows to support sales productivity and marketing processes (e.g. set up full nurture flows)
• Set up email campaigns, templates and landing pages based on Chr. Hansen digital guidelines and best practices
• Define KPI’s, measure performance, and optimize conversions (e.g. based on A/B testing or other data-driven approach)
• Collaborate with key business stakeholders to develop and refine lead scoring (MQL, SQL) to measure and categorize intent and interest
• Work with relevant stakeholders to maintain database health by ensuring data cleanliness and completeness across Pardot and Salesforce 
• Create and enforce governance process around marketing automation globally, incl. defining and setting user roles 
• Drive the further development of the marketing automation and Pardot roadmap, incl. specifying requirements as well as training and maturing the organization within this discipline

Your personal profile and experience

• 3-4 years’ experience using Salesforce and any marketing automation platforms. Pardot certification and experience is a plus
• Preferably a master’s degree in marketing and/or digital where you graduated in top 10% but we will consider other backgrounds with relevant experience and capabilities  
• Solid understanding of the marketing technology space and a digital marketing background having run campaigns and executed on global B2B marketing automation programs with set KPIs
• Experience working with multiple business stakeholders and gathering input across IT, sales, marketing, legal, and corporate communications
• Experience in combining technical skills with digital marketing and creativity, and thrives with balancing both development and more operational tasks
• Demonstrated proficiency with managing data across platforms
• HTML/CSS proficiency or knowledge is a plus
• Strong written and oral English communication skills

About the department
You will be part of the Customer & Sales Excellence team which has a long history in Chr. Hansen, contributing to creating a foundation for close customer relationships and thereby enabling Chr. Hansen to continue its high growth momentum.  

We offer
An opportunity to join us on our digital journey and make an impact in an exciting new area. You will be part of a high-performing team in a dynamic, result-driven environment. Your daily work will be challenging and diverse, and it will provide great opportunities for personal and professional growth.   
                                                                                              
Miscellaneous
For further questions, feel free to contact Martin Lütken Frahm Olesen, Digital Customer Experience Manager at +45 5164 4952. 

Please apply online.

Deadline for applications is December 2nd 2018. Please submit your cover letter and CV as soon as possible since we will be processing incoming applications continually.

Read more about working for Chr. Hansen here 

Please write in your application that you've seen the job at Jobfinder.